The Legend of PUBLERO

Project info

He was a newsagent, and good at his job. But he commited the ultimate sin, and believed that someday people won't need paper to read newspapers and magazines, and everyone would carry their own newsstands in pockets. But he was a man born in before his time. He was tortured and burned by those, who were afraid of progress.

Publero is a myth about a ghost who returns from the dead and finishes his prophecy. According to the legend, if you approach a newsagent and chant the name "Publero" six times, the ghost appears and possesses you. From that moment, you will never see papers and magazines in the same way.

No one has ever found courage to try it. Up to this very day.
Here comes the new generation.

Credits

client Publero, s.r.o.
creative agency FILMOCHOD
director Marek Loskot
director of photography Jiří Strnad
edit & post-production Jiří Fiala
art director Adam Hrubý
line producer Tereza Bajerová
costumes Aleš Šeliga
music & sound David Vonšík
voiceover Dušan Sitek
runners Jakub Žizka, Martin Bakeš

Cast

Courageous Boy Dalibor
Newsagent Jiří Pecha
Newsboy Hasan Zahirović
Velocipedist Milan Pavlík